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发布时间: 2022-03-21 11:36:32 次浏览
Ramadan is a cultural and traditional festival of the Islamic peoples and a grand global shopping spree season , with the Middle East and North Africa being the concentration of Muslims. 通常情况下,消费者会在 斋月前后两周出现季节性激增 。据埃及国家天文学和地球物理研究所称,2022年斋月预计在 4月2日 开始,一直持续到 5月2日 。

2022年斋月洞察,消费模式正在转变

图片来源于pixabay.com

全世界有约1/4的人口
都会庆祝斋月,至2020年,这一数字已超过20亿About a quarter of the world's populationwill be celebrating Ramadan, and by 2020, that number has exceeded 2 billion

数据来源:Amna Puri-Mirza, Statista, Number of people worldwide celebrating Ramadan in 2020, by region, Aug 2020.

斋月作为伊斯兰教各民族的文化传统节日,形成了一场全球穆斯林国家盛大的购物狂欢季,中东、北非则是穆斯林集中地。

Ramadan is a cultural and traditional festival of the Islamic peoples and a grand global shopping spree season, with the Middle East and North Africa being the concentration of Muslims.

通常情况下,消费者会在斋月前后两周出现季节性激增。据埃及国家天文学和地球物理研究所称,2022年斋月预计在4月2日开始,一直持续到5月2日。既是说,目前已经是消费者采购旺季,也是商家大限度提升销售额和增长机会。

Typically, there is a seasonal surge in consumers two weeks before and after Ramadan. 2022 Ramadan is expected to start on April 2 and last until May 2. It is already the peak season for Muslim consumers to make purchases and an opportunity for businesses to boost sales and growth in a big way.

那么,小赛与大家探讨一下2022年斋月,商家们应该如何做好准备?

So, let's explore how businesses should prepare for Ramadan 2022?

2022年斋月消费趋势正在向境外网购倾斜,社交媒体是营销重要渠道

Consumption trends are tilting toward offshore online shopping, and social media is an important marketing channel

据《2021年中东地区B2C电商和支付市场&新冠疫情影响和商业行为准则》资料显示,85% 的中东地区消费者在过去的12个月里,三分之一的消费者选择境外网购,而获取商品信息来源主要依赖社交/视频APP。

According to the data, 85% of Middle East consumers in the past 12 months, one-third of consumers choose to buy online abroad, and the source of information about products rely on social/video app.

数据来源于:Snapchat全球营销APP

因此,对于商家来说,斋月期间,除了进行一些促销活动外,在社交应用广告的投放和视频种草是不可忽视的营销方式。

按照伊斯兰教教义,斋月是一年中最圣洁的一个月,慷慨无私、乐善好施是社交媒体中的热搜词汇,因此商家可以此类词语进行产品包装,或者进行互相给予、赠送小礼物的相关活动。


Therefore, for businesses, advertising on social apps during Ramadan is a marketing method that cannot be ignored.


According to Islam, Ramadan is the holiest month of the year, and generosity and charity are buzzwords in social media, so businesses can package their products with such words, or carry out activities related to giving to each other and giving small gifts.


从用户需求,看哪类产品在斋月最受欢迎

From user demand, see which products are most popular in Ramadan

01

家居类:入斋前是家居销售爆发期。装饰和烹饪是中东人民在斋月家居的核心

Home: Before Ramadan is a period of explosive home sales. Decoration and cooking is the core of the Middle East people in Ramadan home

02

3C:斋月前期,厨房家电为热销必备趋势;入斋后,电子礼品为送礼销售高峰;临近开斋,汽配类目装饰新车的商品会迎来增长时机

3C: Ramadan early, kitchen appliances for the hot must trend; into the Ramadan, electronic gifts for gift sales peak; near the beginning of Ramadan, auto parts category decorative new car goods will usher in the growth of the time

03

母婴:入斋后,大人会为小孩子买更多新衣服,小孩子为最重要的购买需求,在爆发期为一个重要营销节点

Mother and baby: after the fast, adults will buy more new clothes for children, children as the most important purchase needs

04

配饰:入斋后,打扮自己及送礼需求会是配饰销售的高峰期,符合沙特风情及品质感强的饰品会更受消费者青睐

Accessories: After Ramadan, the demand for dressing up and gift-giving will be the peak of sales of accessories, and accessories with Saudi style and strong sense of quality will be more favored by consumers

05

美妆:入斋后,居家美容系列&套装系列产品更受欢迎,家庭聚会场景下装扮自己&给亲朋送礼是需求高峰

Beauty: after Lent, home beauty series more popular, family gathering scenes to dress themselves

06

男装女装:入斋后,会有比较多的聚会,沙特女性会展示自己的美丽和富贵,阿拉伯传统女装、传统罩裙和超长连衣裙是需求高峰期

Men's and women's clothing: after Ramadan, there will be more parties, Saudi women will show their beauty and wealth, traditional Arab women's clothing, traditional smock and extra-long dresses are in peak demand

07

鞋子箱包:入斋后,打扮自己会让鞋子销售有一个新的增长点,同时在这个期间中东天气开始变热,拖鞋和凉鞋会迎来需求高峰

Shoes and bags: After Ramadan, dressing up will give a new growth point for shoe sales, while during this period the weather in the Middle East starts to get hot, slippers and sandals will see a peak in demand

以上产品资料来自于Fordeal公众号,侵删

斋月消费高峰期,商户还需要做哪些准备?

What else do merchants need to do to prepare for the peak of Ramadan consumption?


本地或其他付款方式:在中东非洲地区,支付习惯仍需配合当地消费者。就像您将网站翻译成当地语言一样,请确保您在交易的每个国家/地区提供全方位的本地付款方式。

产品储备和物流规划:建立本土产品库存储备,以及高效的物流通道,能在物流环节节省成本,赢得全球市场份额。

Local or other payment methods: In the Middle East Africa region, payment habits still need to match local consumers. Just as you translate your website into local languages, make sure you offer a full range of local payment methods in each country/region where you transact.

Product stocking and logistics planning: Building a local product inventory stock, as well as an efficient logistics channel, can save costs in logistics and win global market share

重磅预告:

2022年赛时斋月促销月活动即将上线,惊喜狂欢价,让您不为发货而发愁,轻松发货大额赚钱!!!

2022 ChoiceAir Ramadan promotion month will be online soon, surprise carnival price, so you can ship without worry!!!

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